mostly startups — taking something messy and making it simple enough for someone else to use.
[2019–present]
role: founder / consulting / status: us · eu · au · me
a consulting practice shipping saas, automation, and internal tools for clients worldwide. built knowin, a real-time multiplayer quiz, and social prospector pro, a lead-gen saas serving thousands.
[2025–present]
role: product / status: building
helps creators and nutritionists turn knowledge into structured meal plans, programs, and digital products.
[2024–2025]
role: frontend architecture / status: consulting
an insurance erp and an ai surveillance platform — design systems, operational tooling, financial workflows, ci/cd, and engineering standards.
[2020–2024]
role: co-founder / engineering / status: 50k+ users
four years leading engineering across web, mobile, desktop, backend, and infrastructure. inventory sync, marketplace integrations, real-time updates, notifications, analytics, and distributed workflows.
[2018–2019]
role: software engineer / status: where it started
desktop apps, computer-vision prototypes, iot systems, and embedded software — early, full-stack exposure to how software meets the physical world.